Ubisoft has learned a lesson when it comes to DLC: ‘Compulsory content is no good’

Watch Dogs 2 and Rainbow Six: Siege publisher Ubisoft has learned a lesson or two when it comes to DLC monetisation and strategy. As one of the major publishers that road the “Season Pass” wave and bundled in additional content for pricier versions of their games, Ubisoft has come to realise that compulsory content is not a good direction for its business strategy.

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