It looks like the highly-anticipated ROG Xbox Ally is closer to release than we thought. A now-deleted Amazon listing has emerged, further hinting at a pre-order drop alongside Gamescom 2025. The listing didn’t stick around for long, but it offered just enough breadcrumbs to suggest a full reveal is just around the corner – and yes, it even included a sneak peek at an official-looking infographic.
Amazon listing teases early Xbox Ally drop, but disappears quickly
We’ve been hearing murmurs for a while now: a potential August pre-order date, various model configurations, design leaks. But this time, there’s evidence to back up the talk. That Amazon listing, despite being pulled down almost immediately, appeared to confirm that at least one model — the base ROG Xbox Ally — is ready to take the spotlight.
Curiously, the listing didn’t include any launch date or pricing info. Still, its brief appearance aligns with existing reports suggesting pre-orders will open next week during Gamescom 2025. If that turns out to be true, we won’t be waiting long for all the juicy details to drop.
What did the leak show?
The most intriguing part of the Amazon listing wasn’t just its existence — it was an accompanying infographic that looked very official. While it didn’t give away specs or configurations, its professional polish suggests it’s part of marketing material we’ll likely see in the coming weeks.
Of course, there’s always a chance Amazon jumped the gun. Retailers often prep product pages ahead of embargo lifts, and sometimes, one clicks “publish” a little too early. Either way, this slip-up adds fuel to the fire that the ROG Xbox Ally reveal is imminent.
How much will it cost?
While the Amazon listing didn’t show any USD pricing, we’re starting to get a clearer picture thanks to sources in Europe. Multiple reports point to a retail price of €599 for the base model, and that would likely translate to around $499 USD, based on regional pricing norms.
Nothing’s been confirmed officially yet, but with Gamescom just around the corner, we expect all that info — SKU details, hardware specs, pricing — to get clarified during event week.
Release date rumours: Mark your calendars?
Even though ASUS and Microsoft haven’t put a stamp on an official date, the current word around the industry is that the ROG Xbox Ally will officially launch on October 16th, 2025. That timing would make sense: holiday release windows have always been prime real estate for new hardware, and October gives just enough runway before the year-end retail push begins.
But until we get official confirmation, take that date with a pinch of salt, no matter how likely it seems.
With Gamescom 2025 just days away, we won’t have to wait long for clarity. Expect full reveals, potential hands-on impressions, and (hopefully) breakdowns of the hardware powering this Xbox handheld marvel. And let’s be honest, Microsoft delivering its own Steam Deck competitor is the kind of curveball that could shake up the handheld gaming market in a big way.
We’ll be covering every major reveal at Gamescom this year, from software showcases to hardware surprises. If you’re eyeing the Xbox Ally, now’s the time to pay close attention.