The much-anticipated ROG Xbox Ally is inching closer to the spotlight, and the latest reports suggest we won’t have to wait much longer to lock in a pre-order. With Gamescom 2025 firmly on the calendar, sources now claim that pre-orders for both models of the device will go live on August 20, 2025.
Yeah, that’s right: in just a few weeks, gamers might finally be able to secure their hands-on chance with Xbox’s handheld future.
Xbox makes its move at Gamescom 2025
This fresh report originates from trusted leaker billbil-kun via Dealabs, who has a long-standing record of accurate insider scoops. According to their post, Microsoft will open up ROG Xbox Ally reservations right as it kicks off its Gamescom 2025 livestream presentation, which has already been hyped as a major showcase moment for the device.
During that showcase, we’re expecting more detailed specs, first-look impressions from media and influencers, and possibly regional pricing clarity, which, let’s be honest, has been somewhat scattered so far.
How much will the ROG Xbox Ally cost?
When it comes to pricing, things are starting to firm up. According to new corroborations from billbil-kun, it looks like the standard ROG Xbox Ally will run at €599, while the upgraded ROG Xbox Ally X is set at €899.
These numbers line up with earlier reports from Spanish outlet eXtas1s and a recent accidental leak from Asus, suggesting that we’re finally narrowing in on the MSRP. Now, whether those Euro prices reasonably translate to $599 and $899 in the US or slightly more due to VAT and import adjustments in other regions, we’ll have to wait for confirmation.
What’s the ROG Xbox Ally?
If you’ve somehow missed the buzz, ROG Xbox Ally is Asus’ collaborative handheld gaming device with Xbox. While exact details remain behind the curtain for now, it aims to bridge the power of PC gaming, the polish of Asus hardware, and the Xbox Game Pass ecosystem into a compact portable machine. Think of it as a serious rival to the Steam Deck, but purpose-built for the Xbox ecosystem.
Whether this baby runs on Windows 11, leverages Xbox Cloud Gaming, or locally plays Xbox Store titles is still under wraps. But if we’re betting, it’s going to deliver a hybrid gaming powerhouse experience, neatly packaged and Xbox-branded for that sleek, next-gen handheld appeal.
Mark August 20 in your calendar
Everything’s pointing to August 20, 2025, as a keystone date for fans of all things Xbox and portable gaming. Microsoft’s Gamescom livestream is expected to serve as the official re-introduction for the Ally, and potentially give us not just pricing, but a solidified spec rundown and release timing by market.
With promises of hands-on impressions and preorder links right after the show, August could end up being one of the biggest months in Xbox hardware since the Series X/S launch.
The handheld wars are heating up
Between Valve’s Steam Deck, Lenovo’s Legion Go, and now the looming ROG Xbox Ally, 2025 is shaping up to be a proving ground for PC-based handhelds. Microsoft entering this space is more than just a new device: it’s a strategic move that could transform the Game Pass experience into something much more personal and, well, pocket-sized.
Whether you’re planning to go full Ally X or test the waters with the base edition, keep your eyes on Microsoft’s Gamescom slot this August. Pre-order links, pricing confirmations, and maybe even a few juicy feature reveals are all likely coming our way.