Overwatch’s Tracer takes over Melbourne Overwatch’s Tracer takes over Melbourne
ShareTweetPin0 Shares Overwatch’s Tracer takes over Melbourne

Hype train leaves the station as Blizzard ramps up marketing blitz for Overwatch.


Love or hate her, Overwatch‘s Tracer has the right sort of marketing appeal to be front-and-centre for the game ahead of its May 24 launch.

The quirky time-manipulating assault hero has taken over Melbourne’s CBD, with signs and banner company Apparition Media painting a pretty kick-ass Tracer mural on the corner of Swanston and La Trobe Streets.

Check out the awesome work by the team below.


tracer4 tracer3 tracer2

Gaetano Prestia

FENIXbazaar was founded by Gaetano Prestia in early 2016. After almost a decade as editor of MMGN.com, Gaetano broke away to start his own gaming community, with a focus on open and free engagement, and user-generated content.