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Overwatch’s Tracer takes over Melbourne

Hype train leaves the station as Blizzard ramps up marketing blitz for Overwatch.


Love or hate her, Overwatch‘s Tracer has the right sort of marketing appeal to be front-and-centre for the game ahead of its May 24 launch.

The quirky time-manipulating assault hero has taken over Melbourne’s CBD, with signs and banner company Apparition Media painting a pretty kick-ass Tracer mural on the corner of Swanston and La Trobe Streets.

Check out the awesome work by the team below.


tracer4 tracer3 tracer2

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