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Overwatch’s Tracer takes over Melbourne

Hype train leaves the station as Blizzard ramps up marketing blitz for Overwatch.

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Love or hate her, Overwatch‘s Tracer has the right sort of marketing appeal to be front-and-centre for the game ahead of its May 24 launch.

The quirky time-manipulating assault hero has taken over Melbourne’s CBD, with signs and banner company Apparition Media painting a pretty kick-ass Tracer mural on the corner of Swanston and La Trobe Streets.

Check out the awesome work by the team below.

tracer

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