It looks like the long wait for the ROG Xbox Ally is almost over. A new report from the reliably leaky Dealabs Magazine points to a finalised October 16, 2025 release date for the highly-anticipated handheld — at least in European territories. And if the pattern of global launches holds true, that could mean a simultaneous drop worldwide.
So, what exactly is going on?
According to Dealabs, both the base ROG Xbox Ally and its more powerful sibling, the Xbox Ally X, are set to officially launch across Europe on Thursday, October 16, 2025. While the leak specifically cites a European launch, there’s mounting speculation that other regions could share the same date. That hasn’t been explicitly confirmed, but it’s sounding more plausible by the day.
Here’s what the source had to say:
“According to our information, the ROG Xbox Ally and Xbox Ally X consoles will be officially launched on October 16, 2025. This date is currently for the European market, and although it is very likely, it remains to be seen whether the other regions will benefit from a simultaneous launch.”
When can you pre-order?
If you’re eager to get your hands on one early, mark Wednesday, August 20 on your calendar. That’s when pre-orders are expected to open — just in time for Xbox’s Gamescom 2025 showcase, where the date will reportedly be made official.
Here’s the current pricing expected for the European market:
- ROG Xbox Ally: €599
- ROG Xbox Ally X: €899
Not cheap, but pretty much in line with what we’ve come to expect from premium portable PCs designed for modern AAA gaming. Given the muscle ASUS’s ROG line usually brings to the table, those price tags make sense.
What’s expected at Gamescom?
All signs are pointing toward a major reveal during Gamescom 2025, specifically during a special Xbox broadcast happening on August 20th. That’s when we’ll likely see the official reveal of the release date, plus potentially more details about launch regions, final specs, and hopefully some hands-on gameplay demos or deeper feature showcases.
Of course, nothing’s set in stone until Microsoft says the magic words, and plans could always shift. But with Dates, SKUs, and pricing now seemingly confirmed by reputable sources, we’re fairly confident October 16th is the real deal.
What is the ROG Xbox Ally anyway?
If you’ve been out of the loop, the ROG Xbox Ally is ASUS’s heavily-rumoured handheld gaming device developed in collaboration with Xbox. Think Steam Deck meets Xbox Game Pass, with high-end specs and a native tie-in to Microsoft’s gaming ecosystem. The addition of the “X” variant suggests an upsell with beefier internals, likely targeting hardcore enthusiasts who want cutting-edge performance on the go.
ASUS and Xbox first teased the device earlier this year, and while we’ve seen numerous leaks since, official details still remain under wraps. The Gamescom reveal could be our first real look at what the Ally is packing under the hood — and more importantly, how it stacks up against Valve’s Steam Deck, the Lenovo Legion Go, and other portable powerhouses.
October can’t come soon enough
With the gaming handheld market heating up intensely, the ROG Xbox Ally is arriving at just the right time. Between aggressive specs, Xbox integration, and what looks like a fairly aggressive launch window, it’s shaping up to be one of 2025’s heavy hitters in the portable gaming space.
So, let’s summarise the important stuff:
- Release Date (Leaked): October 16, 2025 (Europe)
- Pre-Orders Begin: August 20, 2025
- Prices: €599 (ROG Xbox Ally), €899 (ROG Xbox Ally X)
- Official Reveal: Xbox’s Gamescom 2025 broadcast on August 20
We’ll be watching Gamescom closely and will bring you full coverage and breakdowns once Xbox’s big day arrives.