Activision is looking to reboot the Call of Duty franchise, confirming Modern Warfare will ditch the controversial season pass.
It took a few years and a few competitors to set the standard, but Activision may have finally come to the realisation that season passes just really aren’t all that popular, at least from a PR perspective. This comes as the publisher confirms that the much-hyped and highly anticipated Call of Duty: Modern Warfare won’t have an annual season pass.
News that the game will support cross-play functionality across PC and console may just dominate news wires and chatter following Modern Warfare‘s reveal, but Activision’s decision to completely change its DLC model could well be the best news to come out of the reveal.
Ironically, it was Activision and Infinity Ward that set the standard with paid DLC for online shooters, introducing paid map packs with 2007’s Call of Duty 4: Modern Warfare.
While that game certainly wasn’t the first to offer free DLC, given the popularity of the game it led to much debate as to the future of gaming, and in many ways that decision helped shape the DLC business model and annual passes we know of today.
“We’re eliminating the traditional season pass, so that we can deliver more free maps and content as well as post-launch events to all players,” said Patrick Kelly, Creative Director and co-Studio Head, Infinity Ward.
Combined with the rebirth/reboot of Modern Warfare, cross play support, and now a free DLC model, Activision and Infinity Ward certainly appear intent on rebooting the entire Call of Duty franchise.
What are your thoughts on Modern Warfare so far? And so a lack of a season make you more or less likely to buy it? Sound off in the comments below!