If you thought the rush for the NES Classic Edition was crazy, wait until an entirely new console hits the market.
Nintendo is set to lift the lid off the Nintendo Switch tomorrow with a live stream kicking off at 3pm AEDT.
It’s expected that the gaming giant will reveal the console’s price, release date, launch lineup, hardware specs, and features.
And, as has been the case with pretty much every Nintendo hardware launch dating back to the Wii, the stream could kickstart intense demand for the console before it even launches.
Nintendo New York has announced on Twitter that starting at 9am EST on January 13 (1am AEDT on January 14), pre-orders will be available for purchase in a “limited quantity”.
— Nintendo NY (@NintendoNYC) January 11, 2017
Further, the company will be granting special access to 250 lucky gamers to check the console out ahead of time.
Similar events are being held across the globe: in Australia, media will go hands-on with Switch on Saturday, while a “community” day is scheduled for the Sunday.
If you’re hope is to get a Switch on launch day, best you pre-order at the first available opportunity. Nintendo is known for limiting the quantity of hardware on launch, building up demand and maximising profit on manufacturing and distribution.
This is a common tactic by the Japanese gaming giant, employed for the launches of the Wii and Wii U, as well as the recent NES Classic Edition.
Whether it’s purposeful or an unintentional miscalculation of interest is unknown, but it would be wise to simply limit quantity to gauge the size of the audience.
The risk has always been that you potentially turn away buyers, but research shows they eventually return to buy the product anyway. Both the Wii and NES Classic Edition are proof of that.
There’s no word yet on availability in Australia, but we’re confident the North American launch will coincide with global launches, including Australia. Expect pre-orders to open shortly after tomorrow’s 3pm presentation.