WoW Tokens, as they’re called, can be purchased within WoW using real money. Alternatively, players can earn this currency via auctions or by completing quests.
Players will still be able to use the tokens to purchase more game time, or transfer them over to other players, but the added ability to turn them into Battle.net credit acts as a great way to streamline the studio’s games portfolio and currency.
“The Wow Token is an easy and secure option for players who would like to purchase some extra gold from other players, or would like to pay for their WoW subscription, pets, mounts, and other Blizzard products using gold,” Blizzard said in a statement.
The intriguing thing about this process is that if you have built up a treasure trove of WoW gold, you can turn said gold into Tokens, which can then be transferred and turned into Battle.net credit.
This credit can then buy card packs in Hearthstone, loot boxes in Overwatch, or game time in WoW.
Check out Blizzard talking about the changes below.
Update, October 2026: loot boxes have since moved into age-rating territory. PEGI is now re-rating games that sell paid random items, as we report in EA FC 27 jumps to PEGI 16 as Europe re-rates loot box games.