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Will Titanfall 2 and Battlefield 1 eat into each other’s audience? Not a chance, says EA

There are concerns that Titanfall 2‘s release alongside Battlefield 1 might lead to market “cannibalisation” between the two, but EA is confident the market has enough room for two blockbuster shooters from the same publisher.

EA is planning a big end to 2016, with Battlefield 1, Titanfall 2, FIFA and Madden closing out the year, while Mirror’s Edge Catalyst kicks off the busy period next month.

Investors raised concerns with the publisher about the release timing of Titanfall 2 and Battlefield 1, suggesting there was an element of “cannibalisation” by releasing two blockbuster shooters so close to one another.

EA CEO Andrew Wilson responded by noting the size and strength of shooter genre, highlighted by its $4.5 billion in revenue.

Wilson said that within the category was a very “broad and diverse” set of players split between the “quick play” of Titanfall and the “strategic play” Battlefield.

“The result of that is we feel we actually have a really strong position to deliver the broadest set of gameplay mechanics, as it relates to first person shooter genre across the two titles, and feel very confident that we are well positioned to do very well in that category in the year,” he said.


He reiterated that Battlefield 1‘s early hype — it’s currently the most liked trailer in YouTube history — is something EA “feels very good about”.

“The energy around Titanfall 2 is also building very nicely, and we look forward to showing more of both of those titles at EA PLAY in June,” he said.

Battlefield 1 launches October 21 on Xbox One, PlayStation 4 and PC, while Titanfall 2 is currently scheduled for a Q3 2016 release. Its official reveal will take place at EA PLAY next month.

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