We’re still counting down the days until ROG Xbox Ally pre-orders open up, let alone the long-awaited price reveal. But ASUS is doing a solid job keeping the hype alive by trickling out tasty snippets of new tech details, and the latest one is a true gem for hardware junkies.

An unlisted video has surfaced on YouTube, first spotted by the ever-watchful Xbox Ally subreddit, showcasing the handheld’s “advanced Zero Gravity cooling system.” The video isn’t public (ASUS has kept it hidden for the past month), but thanks to the Reddit sleuths, you can watch it right here.
What is the ROG Ally Zero Gravity Cooling System?
Let’s break it down. The new cooling setup in the ROG Xbox Ally is a serious upgrade, and it’s all about keeping things cool — quite literally — no matter how or where you’re playing.
According to the video, ASUS has implemented Anti-Gravity heat pipes with an enhanced capillary structure for the wick. Translation? Heat is pulled away from the processor more efficiently, and the system stays functional even if you’re playing upside down (not that you should, but still!).

Then there’s the matter of airflow. ASUS has bumped the fan size compared to the ROG Ally X, resulting in a 15% increase in air movement. Coupled with a brand-new heat sink design, this means cooler temps and improved sustained performance, especially during intense gaming sessions.
Cooler screen, quieter fans, cleaner hardware
But that’s not all. ASUS is clearly covering all cooling bases. The screen itself runs noticeably cooler, which is a nice touch for handheld comfort. The addition of a third exhaust vent and dust filters on the intake vents also helps cut down on heat retention and noise. That’s especially important for portable gaming, where even slight fan whine can get annoying fast.

The redesigned thermal system isn’t just about performance: it’s also about comfort. ASUS claims the handheld stays “cool, quiet, and reliable” regardless of whether you’re gaming curled up on the couch or mid-transit on a flight. It’s giving serious Steam Deck and Switch OLED a run for their money in the ergonomics department, that’s for sure.
Why keep it a secret?
Here’s the weird part: the video’s been up on YouTube unlisted for about a month. You can’t find it through ASUS’ official channels unless you have the link (thanks again, Reddit). Maybe it’s part of a drip-feed marketing strategy, or perhaps things just got mixed up behind the scenes. Either way, it’s out now — sort of — and it’s adding fuel to the anticipation fire.

In fact, ASUS recently dropped another low-key video, this time focusing on the ROG Xbox Ally’s ergonomics. It’s lighter info, but still worth a watch if you want a sneak peek at how the system will feel in-hand. Combined with the cooling upgrades, it looks like ASUS has seriously reimagined the handheld form factor.
When’s the release date and price?
If you’re holding out for the big ticket — the price — we’re right there with you. ASUS hasn’t revealed exact launch pricing or opened pre-orders just yet, but with the handheld reportedly launching in about a month, those announcements shouldn’t be far off.

It’s clear ASUS is setting the stage to dominate the portable gaming market on the Xbox side, and with these cooling upgrades, the ROG Xbox Ally is more than just a pretty body. It’s shaping up to be a powerhouse that won’t leave your hands soaking in sweat after an hour-long grind.
Watch the Cooling System in action
Curious? Here’s that sneaky unlisted ASUS video explaining the full Zero Gravity cooling system. It’s worth checking out for the visuals alone: