EA SPORTS FC 26 is shaping up to be the franchise’s most ambitious and community-driven iteration yet, and yes, that includes the much-debated FUT promo strategy.
As the next chapter in the Football Club saga looms, fan speculation is in overdrive. With EA confirming a game influenced heavily by community feedback, swirling rumours have cast uncertainty around one of Ultimate Team’s core pillars: weekly promos. But there’s good news. Despite chatter about fewer releases and a potentially slower flow of content, an official developer response has put those claims to rest.
Let’s talk promos: Less isn’t less
The concern started circulating soon after EA revealed some hefty pre-order bonuses for EA FC 26, including untradeable ICONs and player picks rated 93+. With offers that appealing, players wondered if they were being softened up for fewer high-impact content drops in Ultimate Team.
Enter Jamey Cane, Senior Lead Product Manager on EA SPORTS FC26. Taking to X, Cane addressed the backlash head-on.
“Something else I wanted to clarify – when I mentioned slowing the power curve, the goal is to help items stay relevant longer… But that doesn’t mean ‘less promos’.”
The idea here isn’t that EA is scaling back content. Instead, the focus seems to be on pacing — carefully. Cane emphasised that the weekly squad releases will still be present, alongside those massive, stat-boosting promos that have become weekend rituals for FUT addicts.
Pacing like It’s FIFA 23 (not FIFA 15)
The key takeaway? EA’s looking to bring back balance. Cane elaborated further:
“We’ll still have big, boost-heavy promos (they’re fun!), but when every promo is special, none of them are. That’s been clear from your feedback this year.”
He also clarified EA’s aim to “calibrate the pace” more closely to past titles like FIFA 23 and FC 24, both known for competitive but not overwhelming promo cadences. It’s a course correction from FC 25, which, by the end, was stuffed to the brim with so many promos that player squads devolved into overload. On the flip side, he noted it won’t revert all the way back to the FIFA 15 era, when promos were scarce and unregulated.
Fans divided, but hopeful
Understandably, the community response has been mixed. Some players are relieved, happy that promos will continue with thoughtful pacing. Others voiced concern that referencing FIFA 23 and FC 24 — games with already aggressive promo schedules — could mean more of the same burnout cycle.
But at the heart of the update is a simple message: EA isn’t cutting down on promos — they’re just refining them. That means more room for your Gold players to breathe, more value in the cards you earn, and fewer moments where each new promo completely invalidates your current squad.
What this means for your FUT grind
In practice, we’re likely looking at a FUT calendar that slows power creep, puts more weight on each release, and makes pack openings just a bit more exciting again. Think of it like spacing out fireworks: each one hits harder when they aren’t lighting up the sky all at once.
With Ultimate Team often being the deciding factor for many FIFA veterans year after year, this sort of transparent communication from devs like Cane could be exactly what fans need to keep hope alive for EA FC’s long-term legacy.
As more details about EA SPORTS FC 26 roll out in the coming weeks, expect more clarification and possibly new tools designed to keep you engaged without throwing everything at you too soon.
Bottom line? No, FUT isn’t slowing down: it’s evolving. Stay tuned.