Call Of Duty: Infinite Warfare‘s performance at retail has gamers, investors and analysts questioning the marketability and popularity of Activision’s juggernaut franchise.
While the inclusion of Modern Warfare Remastered and digital sales may have offset any loss on physical sales, such a significant drop off points to a shift in gamer interests.
Infinite Warfare represents perhaps the largest drop in player numbers and sales in franchise history, despite last year’s Black Ops 3 igniting what seemed like a mini resurgence.
Physical sales of the game throughout November — the franchise’s traditional launch month — have it moving half of what Black Ops 3 did during the same period in 2015.
That’s a brutal insight into a franchise that is working to reestablish itself as gaming’s premiere shooter.
So what is Activision doing to drum up hype around the title?
Despite having been relatively well received, and Modern Warfare Remastered attracting an older Call Of Duty player (such as myself) back to the franchise, the publisher has had to go to great lengths to keep player numbers up.
The game is back at the top of the charts in the UK, perhaps propelled by Christmas sales and gift buying.
There’s also a planned free 5-day celebration on both Xbox One and PS4, so now may be the best time to check out Infinite Warfare before making the investment.
It’s been only a month since launch, but we’re already getting a free play event.
It will start later this week, and a limited portion of the game will be playable.
All three game modes will be included: the campaign’s first two missions, multiplayer up to level 15, and Zombies In Spaceland up to level 3.
It will kick off at 10am PST on December 15, or 4am AEDT on December 16. It will run until the same time on December 20/21.
PlayStation Plus and Xbox Live Gold are required on PS4 and Xbox One, respectively, in order to play in the event.
If you choose to purchase the full game after taking part in the free event, all of your progress will carry over. If you purchase the digital copy, you’ll be able to keep playing the free play version, as it’s the full 60 GB version of the game, just with restrictions in place.