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Amazon turning to VR to enhance shopping experience, mentions Nintendo NX

Online retailer Amazon is looking to expand into VR.

A recent job listing by the online behemoth reveals the company is working on VR content, alongside plans to release a VR platform of its own.

The listing calls for a ‘Senior Business Development – Digital Video Games’ , with Amazon reportedly planning to launch VR shopping experiences on PlayStation VR, Oculus Rift and HTC Vive, and potentially Nintendo’s mysterious NX.

“In 2016, we will launch a physical and digital Virtual Reality shopping experience anchored by new Oculus Rift, HTC Vive and PlayStation VR gaming headsets, debut Nintendo’s unannounced next-generation gaming console, simultaneously grow our physical market segment share while we continue to scale our digital console, PC and Free-to-Play businesses, and deliver multiple surprise and delight innovations in loyalty, on-site, and delivery experience to both Prime and non-Prime customers,” the description reads.

MORE VR: Star Wars Battlefront VR will help define PlayStation VR

With PlayStation VR set for release later this year in October, it’s clear that Amazon is priming itself to launch in the new era of online retail.

Interestingly, the company’s reference of “Nintendo’s unannounced next-generation gaming console”, and its inclusion in a statement about “Virtual Reality shopping”, suggests the NX could be more than what’s already been leaked. With both Microsoft and Sony, as well as HTC and others, hoping to herald in a new era of VR gaming and experiences, it would come as no surprise to Nintendo to go in that direction as well, and perhaps even lead the way as it has so often.

Source: VR Focus

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