On track to make US$4 Billion a year, Pokemon GO is now the US’ biggest ever mobile game On track to make US$4 Billion a year, Pokemon GO is now the US’ biggest ever mobile game
It's been a phenomenal week for Nintendo, The Pokemon Company and Pokemon GO developer Niantic. The social game is dominating the charts, taking over... On track to make US$4 Billion a year, Pokemon GO is now the US’ biggest ever mobile game

It’s been a phenomenal week for Nintendo, The Pokemon Company and Pokemon GO developer Niantic. The social game is dominating the charts, taking over news feeds, and doing a better job of getting people active than billion-dollar government health campaigns.

The financial ramifications so far have been huge. Nintendo’s value jumped $7 billion initially, and it might climb further. Engagement levels are also insane, it’s almost if not now more popular than Twitter, and it’s trumping the likes of Instagram and SnapChat. To get an idea of just how insane Pokemon GO hysteria is, check out these crazy facts.

Shockingly, it’s about to get crazier.

Now that the hype has settled in and Europe has the game, analysts are starting to predict the revenue that’s actually generated from Pokemon GO. Being a free-to-play game with buy-to-win items, Nintendo’s stock at this stage is vulnerable, as lower-than-expected revenue figures from disappointing micro-transaction sales could see the value plummet.

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MORE POKEMON GO

That doesn’t look like happening, though.

Takashi Mochizuki, a reporter with the Wall Street Journal with a deep understanding of Asian business and industry, says Pokemon GO is on track to make US$4 billion per year…in the US alone.

That figure of course is based on its current ranking at the top of the charts: if it stays there, $4 billion seems reasonable. Dropping down, however, might see that figure dwindle.

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Irrespective of the game’s in-app sales, there’s no doubting the game’s ability to completely take over the world: it’s now officially the most popular mobile game app in US history.

Source: Nintendo Enthusiast

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Gaetano Prestia Editor in Chief

Gaetano loves Doritos and always orders Mountain Dew with his KFC. He's not sorry. He also likes Call Of Duty, but would much rather play Civ. He hates losing at FIFA, and his pet hate is people who recline their seat on short-haul flights.

  • Profile photo of whaling

    whaling

    July 16, 2016 #1 Author

    I have no doubt that it will drop, at least a bit. The question is how long it will take and by how much it will drop. I can see it remaining stable if they time feature releases perfectly.

    • Profile photo of Master Fenix

      Master Fenix

      July 18, 2016 #2 Author

      It definitely will, but I suspect it’ll be active for a long while, especially with new Pokemon and stops and gyms and the like.