It’s been a phenomenal week for Nintendo, The Pokemon Company and Pokemon GO developer Niantic. The social game is dominating the charts, taking over news feeds, and doing a better job of getting people active than billion-dollar government health campaigns.
The financial ramifications so far have been huge. Nintendo’s value jumped $7 billion initially, and it might climb further. Engagement levels are also insane, it’s almost if not now more popular than Twitter, and it’s trumping the likes of Instagram and SnapChat. To get an idea of just how insane Pokemon GO hysteria is, check out these crazy facts.
Shockingly, it’s about to get crazier.
Now that the hype has settled in and Europe has the game, analysts are starting to predict the revenue that’s actually generated from Pokemon GO. Being a free-to-play game with buy-to-win items, Nintendo’s stock at this stage is vulnerable, as lower-than-expected revenue figures from disappointing micro-transaction sales could see the value plummet.
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That doesn’t look like happening, though.
Takashi Mochizuki, a reporter with the Wall Street Journal with a deep understanding of Asian business and industry, says Pokemon GO is on track to make US$4 billion per year…in the US alone.
That figure of course is based on its current ranking at the top of the charts: if it stays there, $4 billion seems reasonable. Dropping down, however, might see that figure dwindle.
Irrespective of the game’s in-app sales, there’s no doubting the game’s ability to completely take over the world: it’s now officially the most popular mobile game app in US history.
Source: Nintendo Enthusiast