Infinity Ward’s return to Call Of Duty hasn’t been met with much positivity, but publisher Activision isn’t too worried.
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The debut trailer for Call Of Duty: Infinite Warfare is approaching record-breaking dislike territory. It has more than 350,000 dislikes on YouTube, making it one of YouTube’s most disliked videos. That’s not a good start.
Despite the game taking things off into space and offering Modern Warfare Remastered, gamers seem to be engaged in a planned effort to make the trailer the most disliked ever, and it’s raising questions about the marketability of the Call Of Duty franchise going forward.
Interestingly, Activision isn’t too fussed by all the attention. CEO Eric Hirshberg was asked about the mass-dislike campaign during an earnings call (via Polygon), and he did a pretty good job of putting a positive spin on an otherwise negative event.
“First of all, you gotta love the passion of gamers,” he began. “This is an industry like no other and a fan base like no other. We love that our fans treat this franchise like their own and have such strong points of view about it. There just aren’t many entertainment franchises on earth that can generate the kind of passion that Call of Duty can… and that’s a good thing.
“Secondly, of course, we know there are people in our community who are nostalgic for the boots on the ground-style gameplay; that’s why we made Modern Warfare Remastered. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Infinite Warfare is going to deliver that.”
Hirshberg said that while the company “sees the passionate opinions online”, it looks at other measurements such as pre-orders to determine a game’s success, and those are off “to a very good start”.
“Views of the reveal trailer … are up and, in fact, the number of likes per view on the Infinite Warfare trailer are the highest we’ve ever seen.”
Hirshberg referred to the reveal trailer for Black Ops 2, which took the franchise into the future for the first time, as having the most dislikes of any reveal trailer they had made up to that point. “And that went on to become our most successful game ever,” he said.
What are your thoughts on the trailer? Does it deserve the hate? Sound off below!